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Ben Sherman

An S-sized budget was leveraged to get XL results for the Australian launch of this famous UK brand.

Idea: the fashion is so sharply tailored, it cuts anything including the wearer. Our campaign came complete with safety warnings and eye-catching POS.

Print  +  Pocket Insert  +  POS Poster  +  Expanding Banner (When the first frame banner expands, it mimics a shredded page) 

Sydney, Australia