Macleans
A simple before/after concept for whitening toothpaste targeting young professionals.
OOH signage + In Pubs & Cafes + App Fun + TVC
TVC Concept
Frame 1
Open on a young guy reflected in his bathroom mirror. He puts Macleans Whitening toothpaste on his toothbrush, but we notice that he only brushes one side of his mouth.
Frame 2
Cut to the next day and again he only brushes the same side of his mouth.
Frame 3
The next day and the next, the same thing happens.
Frame 4
Cut to another day and this time we see the young guy in the bathroom mirror painting half of his face yellow and the other half white.
Frame 5
Cut to him at a game amongst fans and he bares his teeth in a great cheer for his team. We see one half of his teeth are yellow and the other half are white, to match his face paint.
Frame 6
End on pack in his bathroom.
VO
Gets teeth whiter. Keeps teeth whiter.
(fans roaring under)
Frame 1
Open on a young guy reflected in his bathroom mirror. He puts Macleans Whitening toothpaste on his toothbrush, but we notice that he only brushes one side of his mouth.
Frame 2
Cut to the next day and again he only brushes the same side of his mouth.
Frame 3
The next day and the next, the same thing happens.
Frame 4
Cut to another day and this time we see the young guy in the bathroom mirror painting half of his face yellow and the other half white.
Frame 5
Cut to him at a game amongst fans and he bares his teeth in a great cheer for his team. We see one half of his teeth are yellow and the other half are white, to match his face paint.
Frame 6
End on pack in his bathroom.
VO
Gets teeth whiter. Keeps teeth whiter.
(fans roaring under)