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<channel>
	<title>Janet Evans Copywriter</title>
	<link>https://janetevans.com.au</link>
	<description>Janet Evans Copywriter</description>
	<pubDate>Wed, 03 Jan 2024 07:10:50 +0000</pubDate>
	<generator>https://janetevans.com.au</generator>
	<language>en</language>
	
		
	<item>
		<title>BWS</title>
				
		<link>https://janetevans.com.au/BWS</link>

		<pubDate>Mon, 03 Aug 2020 14:01:24 +0000</pubDate>

		<dc:creator>Janet Evans Copywriter</dc:creator>

		<guid isPermaLink="true">https://janetevans.com.au/BWS</guid>

		<description>BWS

Awareness and retail campaigns with the distinctive BWS tone of voice.

BWYASSS QWEENS!
What better way to celebrate BWS support for the LGBTIQA+ community than prize packs hand-delivered by the fabulous Miss Prada Clutch. During Mardi Gras we updated store fronts, the brand name and positioning line to How Queenvenient. Social media said YASSS!!


Can't touch this
A fun way to communicate safety measures during COVID.



Ongoing retail social and radio campaigns



&#60;img width="2480" height="1228" width_o="2480" height_o="1228" data-src="https://freight.cargo.site/t/original/i/0513c53445a4fc2cc90fe062606f4ff5683c73cac443ef283565be293a7fbe0e/BWS_Caroual_radio_1.png" data-mid="78999197" border="0"  src="https://freight.cargo.site/w/1000/i/0513c53445a4fc2cc90fe062606f4ff5683c73cac443ef283565be293a7fbe0e/BWS_Caroual_radio_1.png" /&#62;&#60;img width="2480" height="1228" width_o="2480" height_o="1228" data-src="https://freight.cargo.site/t/original/i/2068391ffb01f36599c2554ab5e1f12130e32e3f3146c801e96572910ac1be26/BWS_Caroual_radio_2.png" data-mid="78999198" border="0"  src="https://freight.cargo.site/w/1000/i/2068391ffb01f36599c2554ab5e1f12130e32e3f3146c801e96572910ac1be26/BWS_Caroual_radio_2.png" /&#62;&#60;img width="2480" height="1228" width_o="2480" height_o="1228" data-src="https://freight.cargo.site/t/original/i/ebf82fcae4dae093bde5717d7fc34341586a37d036210530d9eeb006e7e1a5e6/BWS_Caroual_radio_3.png" data-mid="78999199" border="0"  src="https://freight.cargo.site/w/1000/i/ebf82fcae4dae093bde5717d7fc34341586a37d036210530d9eeb006e7e1a5e6/BWS_Caroual_radio_3.png" /&#62;



Janet Evans · BWS Footy Finals 15s

Janet Evans · BWS Going Dryish 15s

Janet Evans · BWS Say it Loud 15s

Janet Evans · BWS Classic Case 15s

Janet Evans · BWS Let's Hear It 15s

Janet Evans · BWS Hot Deals 15s</description>
		
	</item>
		
		
	<item>
		<title>CommBank</title>
				
		<link>https://janetevans.com.au/CommBank</link>

		<pubDate>Mon, 03 Aug 2020 14:56:05 +0000</pubDate>

		<dc:creator>Janet Evans Copywriter</dc:creator>

		<guid isPermaLink="true">https://janetevans.com.au/CommBank</guid>

		<description>CommBank

More. Less.
Our Private Banking campaign aimed at high-end customers, highlighted how true success means having more of what’s important and less of what’s not. Distinctive art direction and pared-back copy ensured stand out and response.  

&#60;img width="2480" height="1746" width_o="2480" height_o="1746" data-src="https://freight.cargo.site/t/original/i/6528ae2acf5da79445741cd4e5da8225d18cee49440a580909c5f73efc33ddc1/CommBank-Private-Banking-_1.png" data-mid="200612657" border="0"  src="https://freight.cargo.site/w/1000/i/6528ae2acf5da79445741cd4e5da8225d18cee49440a580909c5f73efc33ddc1/CommBank-Private-Banking-_1.png" /&#62;&#60;img width="2480" height="1395" width_o="2480" height_o="1395" data-src="https://freight.cargo.site/t/original/i/b0d3f42c62c96100ba4323decede845cb712e0187bcebee61482c780a06b312a/CommBank-Private-Banking-_2.png" data-mid="200612658" border="0"  src="https://freight.cargo.site/w/1000/i/b0d3f42c62c96100ba4323decede845cb712e0187bcebee61482c780a06b312a/CommBank-Private-Banking-_2.png" /&#62;
&#60;img width="2480" height="1395" width_o="2480" height_o="1395" data-src="https://freight.cargo.site/t/original/i/38f54ecc54bd24679a0c4ac72683fe037654a2ac484a46b57dfab60736953334/CommBank-Private-Banking-_3.png" data-mid="200612659" border="0"  src="https://freight.cargo.site/w/1000/i/38f54ecc54bd24679a0c4ac72683fe037654a2ac484a46b57dfab60736953334/CommBank-Private-Banking-_3.png" /&#62;




Valentine’s Day-taData shouldn’t be dull. Our interpretation of new stats around Valentine’s Day was loved by internal recipients and corporate clients alike.&#38;nbsp;
&#60;img width="2480" height="3507" width_o="2480" height_o="3507" data-src="https://freight.cargo.site/t/original/i/b1e84ef67c5dbcd574e438ce988a9d53bdc3290ef9b2d668465661e8fad216d4/CommBank_Valentine-s-Day1.png" data-mid="79083232" border="0"  src="https://freight.cargo.site/w/1000/i/b1e84ef67c5dbcd574e438ce988a9d53bdc3290ef9b2d668465661e8fad216d4/CommBank_Valentine-s-Day1.png" /&#62;&#60;img width="2480" height="3507" width_o="2480" height_o="3507" data-src="https://freight.cargo.site/t/original/i/494b4fb2a4a721fadfe7b6e7f2c04b2269f96ac8d16f7fe4f8eae45c43aba29c/CommBank_Valentine-s-Day2.png" data-mid="79083233" border="0"  src="https://freight.cargo.site/w/1000/i/494b4fb2a4a721fadfe7b6e7f2c04b2269f96ac8d16f7fe4f8eae45c43aba29c/CommBank_Valentine-s-Day2.png" /&#62;



Homeseeker CRMCBA’s home loan comms were pragmatic and lacked empathy. This campaign showed a deeper understanding of the challenges confronting home buyers, assuring them of support at every step.

&#60;img width="2480" height="1324" width_o="2480" height_o="1324" data-src="https://freight.cargo.site/t/original/i/833aab8e59d22f29832ca4c086e28007d1248d97c9ae5ee6b738ad94afe87eb0/CommBank_Homeseeker1.png" data-mid="79083486" border="0"  src="https://freight.cargo.site/w/1000/i/833aab8e59d22f29832ca4c086e28007d1248d97c9ae5ee6b738ad94afe87eb0/CommBank_Homeseeker1.png" /&#62;&#60;img width="2480" height="1324" width_o="2480" height_o="1324" data-src="https://freight.cargo.site/t/original/i/73561564ea297d33eb4f7ca5843b525588dd3716f0b583278386c0db9916effc/CommBank_Homeseeker2.png" data-mid="79083487" border="0"  src="https://freight.cargo.site/w/1000/i/73561564ea297d33eb4f7ca5843b525588dd3716f0b583278386c0db9916effc/CommBank_Homeseeker2.png" /&#62;&#60;img width="2480" height="1324" width_o="2480" height_o="1324" data-src="https://freight.cargo.site/t/original/i/ec0b7dedf9084c7f508095e4a619a72c5df5fd3ea43d77e7f7b81ca830c8f02f/CommBank_Homeseeker3.png" data-mid="79083488" border="0"  src="https://freight.cargo.site/w/1000/i/ec0b7dedf9084c7f508095e4a619a72c5df5fd3ea43d77e7f7b81ca830c8f02f/CommBank_Homeseeker3.png" /&#62;



Curious CampaignAn internal campaign prompted sales staff to be more curious, having deeper conversations with clients in order to extract more business.

&#60;img width="2480" height="1551" width_o="2480" height_o="1551" data-src="https://freight.cargo.site/t/original/i/b475ea7e085b5ee562433fc5499dbe27524732b37cb7f302294b7927fd3c1ac0/CuriosityExtras3.png" data-mid="79083015" border="0"  src="https://freight.cargo.site/w/1000/i/b475ea7e085b5ee562433fc5499dbe27524732b37cb7f302294b7927fd3c1ac0/CuriosityExtras3.png" /&#62;
&#60;img width="2480" height="864" width_o="2480" height_o="864" data-src="https://freight.cargo.site/t/original/i/828309d1c8d53adbe831d090d105d819d33fdf378524b9241f2e8ce20cbe4939/CuriosityExtras2.png" data-mid="79083032" border="0"  src="https://freight.cargo.site/w/1000/i/828309d1c8d53adbe831d090d105d819d33fdf378524b9241f2e8ce20cbe4939/CuriosityExtras2.png" /&#62;
&#60;img width="2480" height="864" width_o="2480" height_o="864" data-src="https://freight.cargo.site/t/original/i/f94aaab078ee2842aefdc8f42e59bc1e4c5faf0caad6db1a0cb6500faaf19330/CuriosityExtras1.png" data-mid="79083034" border="0"  src="https://freight.cargo.site/w/1000/i/f94aaab078ee2842aefdc8f42e59bc1e4c5faf0caad6db1a0cb6500faaf19330/CuriosityExtras1.png" /&#62;
	&#60;img width="2178" height="3125" width_o="2178" height_o="3125" data-src="https://freight.cargo.site/t/original/i/9a2f5e2047c63a608dfd9af09daf2e9fd8601316022d3384571663444465fbb4/CuriosityPosters4.png" data-mid="79083041" border="0"  src="https://freight.cargo.site/w/1000/i/9a2f5e2047c63a608dfd9af09daf2e9fd8601316022d3384571663444465fbb4/CuriosityPosters4.png" /&#62;
	&#60;img width="2178" height="3125" width_o="2178" height_o="3125" data-src="https://freight.cargo.site/t/original/i/e0995218e9983e40731e1da94df06cd63a616ae654ca85dd3d6345e3d1ace692/CuriosityPosters6.png" data-mid="79083043" border="0"  src="https://freight.cargo.site/w/1000/i/e0995218e9983e40731e1da94df06cd63a616ae654ca85dd3d6345e3d1ace692/CuriosityPosters6.png" /&#62;
	&#60;img width="2178" height="3125" width_o="2178" height_o="3125" data-src="https://freight.cargo.site/t/original/i/9e2aef5f44e5895378456e59d3c28c0e09aa2f973e74760e96785d91ebfdcc41/CuriosityPosters5.png" data-mid="79083042" border="0"  src="https://freight.cargo.site/w/1000/i/9e2aef5f44e5895378456e59d3c28c0e09aa2f973e74760e96785d91ebfdcc41/CuriosityPosters5.png" /&#62;



CommSec Advisory ServiceWe transformed a complex offering by pulling information together with a common thread.

&#60;img width="2480" height="1752" width_o="2480" height_o="1752" data-src="https://freight.cargo.site/t/original/i/aa3010053fe38e16d0c041a41240840e22491909c91796f6c0f56d7335c6c68e/CommSec_Brochure1.png" data-mid="79083723" border="0"  src="https://freight.cargo.site/w/1000/i/aa3010053fe38e16d0c041a41240840e22491909c91796f6c0f56d7335c6c68e/CommSec_Brochure1.png" /&#62;&#60;img width="2480" height="1752" width_o="2480" height_o="1752" data-src="https://freight.cargo.site/t/original/i/efab316ee551cadce1ba3574a59c003608818db32e4002b2b8f22338d304a455/CommSec_Brochure2.png" data-mid="79083724" border="0"  src="https://freight.cargo.site/w/1000/i/efab316ee551cadce1ba3574a59c003608818db32e4002b2b8f22338d304a455/CommSec_Brochure2.png" /&#62;&#60;img width="2480" height="1752" width_o="2480" height_o="1752" data-src="https://freight.cargo.site/t/original/i/c66fb826687c051dfaac89e1800b7336b66d65fe62e05076985da1783d693d09/CommSec_Brochure3.png" data-mid="79083725" border="0"  src="https://freight.cargo.site/w/1000/i/c66fb826687c051dfaac89e1800b7336b66d65fe62e05076985da1783d693d09/CommSec_Brochure3.png" /&#62;&#60;img width="2480" height="1752" width_o="2480" height_o="1752" data-src="https://freight.cargo.site/t/original/i/d82c138dc0e2b71805b56280ec7df21904979d6c1ef3c045a3562e63817ceb7f/CommSec_Brochure5.png" data-mid="79083726" border="0"  src="https://freight.cargo.site/w/1000/i/d82c138dc0e2b71805b56280ec7df21904979d6c1ef3c045a3562e63817ceb7f/CommSec_Brochure5.png" /&#62;&#60;img width="2480" height="1752" width_o="2480" height_o="1752" data-src="https://freight.cargo.site/t/original/i/7530281cea7864d71382ef3fd88552f47fae796bd859ebfe17c8ddfac4809517/CommSec_Brochure6.png" data-mid="79083727" border="0"  src="https://freight.cargo.site/w/1000/i/7530281cea7864d71382ef3fd88552f47fae796bd859ebfe17c8ddfac4809517/CommSec_Brochure6.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Woolworths</title>
				
		<link>https://janetevans.com.au/Woolworths</link>

		<pubDate>Wed, 03 Jan 2024 07:10:50 +0000</pubDate>

		<dc:creator>Janet Evans Copywriter</dc:creator>

		<guid isPermaLink="true">https://janetevans.com.au/Woolworths</guid>

		<description>Woolworths

Macro: Big on the Little Things

A through the line campaign aimed at discerning customers, who care about what they eat and where it comes from.&#60;img width="892" height="1588" width_o="892" height_o="1588" data-src="https://freight.cargo.site/t/original/i/ad1a62b16ad94338ccc702061f0ea814a5e45a6228b1bcfaa93f1f2d87b7cb0f/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-7.png" data-mid="200698971" border="0"  src="https://freight.cargo.site/w/892/i/ad1a62b16ad94338ccc702061f0ea814a5e45a6228b1bcfaa93f1f2d87b7cb0f/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-7.png" /&#62;&#60;img width="2953" height="1192" width_o="2953" height_o="1192" data-src="https://freight.cargo.site/t/original/i/436f4cff5f5b2b268659f19880a091c62d3544921f8a9bb5a3cd4ffcd7f6e9b3/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-36.png" data-mid="200698979" border="0"  src="https://freight.cargo.site/w/1000/i/436f4cff5f5b2b268659f19880a091c62d3544921f8a9bb5a3cd4ffcd7f6e9b3/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-36.png" /&#62;&#60;img width="892" height="1587" width_o="892" height_o="1587" data-src="https://freight.cargo.site/t/original/i/7ace1192471d435d23865e1a48d56658d7ff4ffdb803cec7b79e6a6f2552a7ae/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-9.png" data-mid="200698972" border="0"  src="https://freight.cargo.site/w/892/i/7ace1192471d435d23865e1a48d56658d7ff4ffdb803cec7b79e6a6f2552a7ae/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-9.png" /&#62;&#60;img width="2953" height="1192" width_o="2953" height_o="1192" data-src="https://freight.cargo.site/t/original/i/b53eef86142359486856f39808bce54d990400e2c22701dc057048ea1f45d866/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-10.png" data-mid="200698973" border="0"  src="https://freight.cargo.site/w/1000/i/b53eef86142359486856f39808bce54d990400e2c22701dc057048ea1f45d866/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-10.png" /&#62;

&#60;img width="890" height="1587" width_o="890" height_o="1587" data-src="https://freight.cargo.site/t/original/i/acde6183933cc353602f1876ea5f6c46f21c962a7aae93004214ae39b14b27de/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-29.png" data-mid="200698975" border="0"  src="https://freight.cargo.site/w/890/i/acde6183933cc353602f1876ea5f6c46f21c962a7aae93004214ae39b14b27de/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-29.png" /&#62;
&#60;img width="893" height="1588" width_o="893" height_o="1588" data-src="https://freight.cargo.site/t/original/i/45512cabf0964aac2b9d69858c0158a770c3b78659bc7c29af89bc76046f4484/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-35.png" data-mid="200698978" border="0"  src="https://freight.cargo.site/w/893/i/45512cabf0964aac2b9d69858c0158a770c3b78659bc7c29af89bc76046f4484/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-35.png" /&#62;

&#60;img width="893" height="1588" width_o="893" height_o="1588" data-src="https://freight.cargo.site/t/original/i/c39c9e1d8aa57ca6fcd62858ef388f8c9018ebcb915d7fcd0d86592cedc1b622/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-31.png" data-mid="200698976" border="0"  src="https://freight.cargo.site/w/893/i/c39c9e1d8aa57ca6fcd62858ef388f8c9018ebcb915d7fcd0d86592cedc1b622/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-31.png" /&#62;
&#60;img width="893" height="1588" width_o="893" height_o="1588" data-src="https://freight.cargo.site/t/original/i/9147b8aaede07d1204f22e1c440e7cdad060d50001989105ef3bfe4b7bd5b048/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-32.png" data-mid="200698977" border="0"  src="https://freight.cargo.site/w/893/i/9147b8aaede07d1204f22e1c440e7cdad060d50001989105ef3bfe4b7bd5b048/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-32.png" /&#62;


&#60;img width="2909" height="1539" width_o="2909" height_o="1539" data-src="https://freight.cargo.site/t/original/i/d8d6551555a32009f7a8f1d1b096d284e6f7db3a45cbe38a872e51e79f3c05c1/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-23.png" data-mid="200698974" border="0"  src="https://freight.cargo.site/w/1000/i/d8d6551555a32009f7a8f1d1b096d284e6f7db3a45cbe38a872e51e79f3c05c1/WWOBR5102_Macro-FEB-2024_Presentation-1_0.1-23.png" /&#62;

Team spirit
Oversize posters for Woolies fulfillment warehouses aimed to inspire team spirit and motivate staff to keep delivering great service. 
 
Wall Decals
&#60;img width="2953" height="1039" width_o="2953" height_o="1039" data-src="https://freight.cargo.site/t/original/i/145b0857f62bfc54d0cae10419acd4b7ccbd403688f9f99e090a51ac60f15023/WW-Team-Poster-Preso-3.png" data-mid="200699415" border="0"  src="https://freight.cargo.site/w/1000/i/145b0857f62bfc54d0cae10419acd4b7ccbd403688f9f99e090a51ac60f15023/WW-Team-Poster-Preso-3.png" /&#62;&#60;img width="2953" height="1432" width_o="2953" height_o="1432" data-src="https://freight.cargo.site/t/original/i/765db5d13c9c1367f302f55c6bbdfcb87d34f01da3a6f4db3a3c43fa0566acb5/WW-Team-Poster-Preso-5.png" data-mid="200699413" border="0"  src="https://freight.cargo.site/w/1000/i/765db5d13c9c1367f302f55c6bbdfcb87d34f01da3a6f4db3a3c43fa0566acb5/WW-Team-Poster-Preso-5.png" /&#62;&#60;img width="2953" height="1432" width_o="2953" height_o="1432" data-src="https://freight.cargo.site/t/original/i/cc9bf3440780cfa982a8942a017ac000a71ea726c6cb2fd9637aed6fa17fd8be/WW-Team-Poster-Preso-6.png" data-mid="200699414" border="0"  src="https://freight.cargo.site/w/1000/i/cc9bf3440780cfa982a8942a017ac000a71ea726c6cb2fd9637aed6fa17fd8be/WW-Team-Poster-Preso-6.png" /&#62;AO Posters – Direct to Boot
 &#60;img width="2953" height="2030" width_o="2953" height_o="2030" data-src="https://freight.cargo.site/t/original/i/1edc67004861af322f4d0cbe0b35cf0e13ee9c1896f69fde62384086b7362e09/WW-Team-Poster-Preso-8.png" data-mid="200699435" border="0"  src="https://freight.cargo.site/w/1000/i/1edc67004861af322f4d0cbe0b35cf0e13ee9c1896f69fde62384086b7362e09/WW-Team-Poster-Preso-8.png" /&#62;&#60;img width="2953" height="2028" width_o="2953" height_o="2028" data-src="https://freight.cargo.site/t/original/i/7705fda5920f982a91f9b7dc977de0c3f58fe5abff2fec3ba77e85ddba7690ad/WW-Team-Poster-Preso-9.png" data-mid="200699550" border="0"  src="https://freight.cargo.site/w/1000/i/7705fda5920f982a91f9b7dc977de0c3f58fe5abff2fec3ba77e85ddba7690ad/WW-Team-Poster-Preso-9.png" /&#62;Arial Banners&#60;img width="2953" height="2632" width_o="2953" height_o="2632" data-src="https://freight.cargo.site/t/original/i/420acda0903badd358efa22cddb909ef0fc480f5111b198c8217a66041db2b24/WW-Team-Poster-Preso-14.png" data-mid="200699551" border="0"  src="https://freight.cargo.site/w/1000/i/420acda0903badd358efa22cddb909ef0fc480f5111b198c8217a66041db2b24/WW-Team-Poster-Preso-14.png" /&#62;AO Posters – Messages
&#60;img width="2953" height="2029" width_o="2953" height_o="2029" data-src="https://freight.cargo.site/t/original/i/c2fa6288d4c0f88643887885b50372712a6bd29d785734a3a028e22b4d7bd405/WW-Team-Poster-Preso-17.png" data-mid="200699552" border="0"  src="https://freight.cargo.site/w/1000/i/c2fa6288d4c0f88643887885b50372712a6bd29d785734a3a028e22b4d7bd405/WW-Team-Poster-Preso-17.png" /&#62;&#60;img width="2953" height="2030" width_o="2953" height_o="2030" data-src="https://freight.cargo.site/t/original/i/521300abf27549b5f05770101e0ca242d7ffbd5b76e97b373d86be55236e20fb/WW-Team-Poster-Preso-18.png" data-mid="200699553" border="0"  src="https://freight.cargo.site/w/1000/i/521300abf27549b5f05770101e0ca242d7ffbd5b76e97b373d86be55236e20fb/WW-Team-Poster-Preso-18.png" /&#62;&#60;img width="2953" height="2029" width_o="2953" height_o="2029" data-src="https://freight.cargo.site/t/original/i/f5179c46ff53cb259b7d36acdb467a550e365a11a9b984dbbb03a0d72b9c04ba/WW-Team-Poster-Preso-20.png" data-mid="200699554" border="0"  src="https://freight.cargo.site/w/1000/i/f5179c46ff53cb259b7d36acdb467a550e365a11a9b984dbbb03a0d72b9c04ba/WW-Team-Poster-Preso-20.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Origin Energy</title>
				
		<link>https://janetevans.com.au/Origin-Energy</link>

		<pubDate>Wed, 03 Jan 2024 06:52:14 +0000</pubDate>

		<dc:creator>Janet Evans Copywriter</dc:creator>

		<guid isPermaLink="true">https://janetevans.com.au/Origin-Energy</guid>

		<description>Origin Energy

Bank the Bright

Social media and geo-targeted outdoor encouraged solar power users to invest in batteries via Origin, storing rays for rainy days.

&#60;img width="2480" height="1829" width_o="2480" height_o="1829" data-src="https://freight.cargo.site/t/original/i/c50b23fa7fd3786455a464a5f9a17bf4afc2bff75897c4cc4f32010422f97fa1/ORI5453--Bank-The-Bright-1.png" data-mid="200615482" border="0"  src="https://freight.cargo.site/w/1000/i/c50b23fa7fd3786455a464a5f9a17bf4afc2bff75897c4cc4f32010422f97fa1/ORI5453--Bank-The-Bright-1.png" /&#62;&#60;img width="2480" height="1395" width_o="2480" height_o="1395" data-src="https://freight.cargo.site/t/original/i/f2445028c42eff77cd67cae925852c68d6c6dcb1d57b74e8e842a6d06faff0fc/ORI5453--Bank-The-Bright-2.png" data-mid="200615483" border="0"  src="https://freight.cargo.site/w/1000/i/f2445028c42eff77cd67cae925852c68d6c6dcb1d57b74e8e842a6d06faff0fc/ORI5453--Bank-The-Bright-2.png" /&#62;
&#60;img width="2480" height="1395" width_o="2480" height_o="1395" data-src="https://freight.cargo.site/t/original/i/8ef40a98e59ebcffab0cde3641b6eeb83ea0378132bfe5f7dd7cbe27b78f9f71/ORI5453--Bank-The-Bright-3.png" data-mid="200615485" border="0"  src="https://freight.cargo.site/w/1000/i/8ef40a98e59ebcffab0cde3641b6eeb83ea0378132bfe5f7dd7cbe27b78f9f71/ORI5453--Bank-The-Bright-3.png" /&#62;
&#60;img width="2480" height="1395" width_o="2480" height_o="1395" data-src="https://freight.cargo.site/t/original/i/acfe039a852442034a2dd1d18bf14ef09909e2b8cf7143f0992a8467dbcb43b6/ORI5453--Bank-The-Bright-4.png" data-mid="200615486" border="0"  src="https://freight.cargo.site/w/1000/i/acfe039a852442034a2dd1d18bf14ef09909e2b8cf7143f0992a8467dbcb43b6/ORI5453--Bank-The-Bright-4.png" /&#62;
&#60;img width="2480" height="1395" width_o="2480" height_o="1395" data-src="https://freight.cargo.site/t/original/i/ac0d533e4a227a737b5a9ee2d9a1e0d87d746205f4b98b33ff556b8934723a74/ORI5453--Bank-The-Bright-5.png" data-mid="200615487" border="0"  src="https://freight.cargo.site/w/1000/i/ac0d533e4a227a737b5a9ee2d9a1e0d87d746205f4b98b33ff556b8934723a74/ORI5453--Bank-The-Bright-5.png" /&#62;




Little bundles of big savings
Helpful energy-saving tips for new parents interpreted as a fun, page-turning ‘kid’s story book’ carousel, backed up by static media.
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/6ca255927a17ed2047a8f45b136d54b9016cf5af3e39361183e683e511745cf9/ORI5525---New-Born-Savings-Social-7.png" data-mid="200616333" border="0"  src="https://freight.cargo.site/w/1000/i/6ca255927a17ed2047a8f45b136d54b9016cf5af3e39361183e683e511745cf9/ORI5525---New-Born-Savings-Social-7.png" /&#62;
&#60;img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/31d10b7a54d1b33ac88f1658de47178c4bb475d6e063c6a420e96090dd1d5eaa/ORI5525---New-Born-Savings-Social-16.png" data-mid="200616334" border="0"  src="https://freight.cargo.site/w/1000/i/31d10b7a54d1b33ac88f1658de47178c4bb475d6e063c6a420e96090dd1d5eaa/ORI5525---New-Born-Savings-Social-16.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>RSPCA</title>
				
		<link>https://janetevans.com.au/RSPCA</link>

		<pubDate>Mon, 03 Aug 2020 13:24:54 +0000</pubDate>

		<dc:creator>Janet Evans Copywriter</dc:creator>

		<guid isPermaLink="true">https://janetevans.com.au/RSPCA</guid>

		<description>RSPCA Competible

Adopting a pet is often an emotional decision, resulting in a poor match. To mitigate the distressing number of pet returns, we created Competible for the RSPCA. Using data science and behavioural analytics, it matches owners with the dog - who’s just like them.&#38;nbsp;

Posters&#38;nbsp; + &#38;nbsp;Digital UX
 

	&#60;img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/dc6489144292b913e79ec08ab255106a919cecebafe08f8d339f130bdc681d45/RSPCA_Posters_1.png" data-mid="78995976" border="0"  src="https://freight.cargo.site/w/1000/i/dc6489144292b913e79ec08ab255106a919cecebafe08f8d339f130bdc681d45/RSPCA_Posters_1.png" /&#62;

	&#60;img width="2480" height="3508" width_o="2480" height_o="3508" data-src="https://freight.cargo.site/t/original/i/a7d4d241a3a73b6a3f2ed2cf472909b3656ec587a425f34de2ad7399e46b12e4/RSPCA_Posters_2.png" data-mid="78995977" border="0"  src="https://freight.cargo.site/w/1000/i/a7d4d241a3a73b6a3f2ed2cf472909b3656ec587a425f34de2ad7399e46b12e4/RSPCA_Posters_2.png" /&#62;

&#60;img width="3279" height="1989" width_o="3279" height_o="1989" data-src="https://freight.cargo.site/t/original/i/4654d972911884f8eb1bf6a847842e9ceb1210d7e6330e2b30155af3b76fd221/RSPCAmobile1.png" data-mid="78995693" border="0"  src="https://freight.cargo.site/w/1000/i/4654d972911884f8eb1bf6a847842e9ceb1210d7e6330e2b30155af3b76fd221/RSPCAmobile1.png" /&#62;&#60;img width="3279" height="1989" width_o="3279" height_o="1989" data-src="https://freight.cargo.site/t/original/i/686e8784212e0bb7d349bbbb78931296e2a18f9c137d6d2c4ea949349dad78a7/RSPCAmobile2.png" data-mid="78995694" border="0"  src="https://freight.cargo.site/w/1000/i/686e8784212e0bb7d349bbbb78931296e2a18f9c137d6d2c4ea949349dad78a7/RSPCAmobile2.png" /&#62;&#60;img width="3279" height="1989" width_o="3279" height_o="1989" data-src="https://freight.cargo.site/t/original/i/ae85cdfd16de7f95e33f128e357c7faffa97b0f3a369cc5b2b5b81327bd60942/RSPCAmobile3.png" data-mid="78995695" border="0"  src="https://freight.cargo.site/w/1000/i/ae85cdfd16de7f95e33f128e357c7faffa97b0f3a369cc5b2b5b81327bd60942/RSPCAmobile3.png" /&#62;&#60;img width="3279" height="1989" width_o="3279" height_o="1989" data-src="https://freight.cargo.site/t/original/i/4856c2fd06101a6ef33bc51aba9ad5c03f8c7cac67cfdc1ce1c74c43dc9f380a/RSPCAmobile4.png" data-mid="78995696" border="0"  src="https://freight.cargo.site/w/1000/i/4856c2fd06101a6ef33bc51aba9ad5c03f8c7cac67cfdc1ce1c74c43dc9f380a/RSPCAmobile4.png" /&#62;
&#60;img width="3279" height="1989" width_o="3279" height_o="1989" data-src="https://freight.cargo.site/t/original/i/d427a701c8d3aaf25d1d1b4fcb2c0e8939dd892299f02edf9a520c2569129723/RSPCAmobile5.png" data-mid="78995697" border="0"  src="https://freight.cargo.site/w/1000/i/d427a701c8d3aaf25d1d1b4fcb2c0e8939dd892299f02edf9a520c2569129723/RSPCAmobile5.png" /&#62;

&#60;img width="2480" height="1391" width_o="2480" height_o="1391" data-src="https://freight.cargo.site/t/original/i/7cf688f4e831a1a47377cda59647b76119f4e614280187bae3a21c2ba52c3a32/RSPCADesktop1.png" data-mid="78997740" border="0"  src="https://freight.cargo.site/w/1000/i/7cf688f4e831a1a47377cda59647b76119f4e614280187bae3a21c2ba52c3a32/RSPCADesktop1.png" /&#62;
&#60;img width="2480" height="1391" width_o="2480" height_o="1391" data-src="https://freight.cargo.site/t/original/i/a0e67fdd58c83c17c1441640dd57d0116cf2df1da60d4822c517fe832604eebf/RSPCADesktop2.png" data-mid="78997746" border="0"  src="https://freight.cargo.site/w/1000/i/a0e67fdd58c83c17c1441640dd57d0116cf2df1da60d4822c517fe832604eebf/RSPCADesktop2.png" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Fairfax</title>
				
		<link>https://janetevans.com.au/Fairfax</link>

		<pubDate>Tue, 04 Aug 2020 05:51:06 +0000</pubDate>

		<dc:creator>Janet Evans Copywriter</dc:creator>

		<guid isPermaLink="true">https://janetevans.com.au/Fairfax</guid>

		<description>Fairfax

Once onboard, subscribers were rarely spoken to again and were ditching their subscriptions. A campaign of highly-personalised comms from familiar journalists reminded them how valued they were, reversing the rate of churn. 



&#60;img width="1122" height="2707" width_o="1122" height_o="2707" data-src="https://freight.cargo.site/t/original/i/97c1082a87c10fadcde4625683daeb57aea4618c83e0c5f8d2434823462f05ad/Fairfax-Front-Line_MainFile4.png" data-mid="79091667" border="0"  src="https://freight.cargo.site/w/1000/i/97c1082a87c10fadcde4625683daeb57aea4618c83e0c5f8d2434823462f05ad/Fairfax-Front-Line_MainFile4.png" /&#62;
&#60;img width="1122" height="2027" width_o="1122" height_o="2027" data-src="https://freight.cargo.site/t/original/i/a3f10d69242ff11ac26a9be1c84cbfebbfecb6a90ded1a8b720cccb17039db17/Fairfax-Front-Line_MainFile3.png" data-mid="79091666" border="0"  src="https://freight.cargo.site/w/1000/i/a3f10d69242ff11ac26a9be1c84cbfebbfecb6a90ded1a8b720cccb17039db17/Fairfax-Front-Line_MainFile3.png" /&#62;
&#60;img width="1122" height="1939" width_o="1122" height_o="1939" data-src="https://freight.cargo.site/t/original/i/4cf3383e81372fc7f8b21ea73f2dc3ad737ed6dc5224a126f7fb307684cf0396/Fairfax-Front-Line_MainFile2.png" data-mid="79091664" border="0"  src="https://freight.cargo.site/w/1000/i/4cf3383e81372fc7f8b21ea73f2dc3ad737ed6dc5224a126f7fb307684cf0396/Fairfax-Front-Line_MainFile2.png" /&#62;
&#60;img width="1122" height="2204" width_o="1122" height_o="2204" data-src="https://freight.cargo.site/t/original/i/aa11cc91b7b16e48ce8547eeb12da72d0f0d463d779a21b23475880e602e47df/Fairfax-Front-Line_MainFile5.png" data-mid="79091669" border="0"  src="https://freight.cargo.site/w/1000/i/aa11cc91b7b16e48ce8547eeb12da72d0f0d463d779a21b23475880e602e47df/Fairfax-Front-Line_MainFile5.png" /&#62;
&#60;img width="1122" height="2248" width_o="1122" height_o="2248" data-src="https://freight.cargo.site/t/original/i/fc021ecefb5bbc19a36c53c19cf5a25ea233add57192bff53dd6195b36ed3378/Fairfax-Front-Line_MainFile1.png" data-mid="79091663" border="0"  src="https://freight.cargo.site/w/1000/i/fc021ecefb5bbc19a36c53c19cf5a25ea233add57192bff53dd6195b36ed3378/Fairfax-Front-Line_MainFile1.png" /&#62;





Summer WinbackOne of the most effective ways to retain subscribers is to make exclusive offers. This campaign targeted people at point of renewal, reigniting their loyalty.


	&#60;img width="2480" height="4122" width_o="2480" height_o="4122" data-src="https://freight.cargo.site/t/original/i/125a954a8e98b25e5a796961ceb33a7371a4c277e3dc13eb406e5c7cc09da808/Fairfax_Summer_Winback_1_1.png" data-mid="79092485" border="0"  src="https://freight.cargo.site/w/1000/i/125a954a8e98b25e5a796961ceb33a7371a4c277e3dc13eb406e5c7cc09da808/Fairfax_Summer_Winback_1_1.png" /&#62;
	&#60;img width="2480" height="4122" width_o="2480" height_o="4122" data-src="https://freight.cargo.site/t/original/i/3cca41717564a797f085b8daaa41ce35f4611b8ef7fc3a9d0e6ab6e941fd8122/Fairfax_Summer_Winback_1_2.png" data-mid="79092486" border="0"  src="https://freight.cargo.site/w/1000/i/3cca41717564a797f085b8daaa41ce35f4611b8ef7fc3a9d0e6ab6e941fd8122/Fairfax_Summer_Winback_1_2.png" /&#62;
	&#60;img width="2480" height="4122" width_o="2480" height_o="4122" data-src="https://freight.cargo.site/t/original/i/94676e1c881d30b49d64b6c590b48b7e9f5153f81dc4b5f0d1e37f8017883ceb/Fairfax_Summer_Winback_1_3.png" data-mid="79092487" border="0"  src="https://freight.cargo.site/w/1000/i/94676e1c881d30b49d64b6c590b48b7e9f5153f81dc4b5f0d1e37f8017883ceb/Fairfax_Summer_Winback_1_3.png" /&#62;

&#60;img width="2480" height="4328" width_o="2480" height_o="4328" data-src="https://freight.cargo.site/t/original/i/6598ed3fe873ac0f42adedbc377ad1ee2d786c392f5f89a25ad63febbc3b03ac/Fairfax_Summer_Winback_2_2.png" data-mid="79092502" border="0"  src="https://freight.cargo.site/w/1000/i/6598ed3fe873ac0f42adedbc377ad1ee2d786c392f5f89a25ad63febbc3b03ac/Fairfax_Summer_Winback_2_2.png" /&#62;
&#60;img width="2480" height="4328" width_o="2480" height_o="4328" data-src="https://freight.cargo.site/t/original/i/ad7e9bd6a69f0acb3aa771eb3b97c497a11d748fdc76cb795a855f902f37cc86/Fairfax_Summer_Winback_2_1.png" data-mid="79092505" border="0"  src="https://freight.cargo.site/w/1000/i/ad7e9bd6a69f0acb3aa771eb3b97c497a11d748fdc76cb795a855f902f37cc86/Fairfax_Summer_Winback_2_1.png" /&#62;
&#60;img width="2480" height="4328" width_o="2480" height_o="4328" data-src="https://freight.cargo.site/t/original/i/5ee01ec5ff6908ca3d240d4debee3a9b6de86b6c98c3d176e9839e6855e2ed0a/Fairfax_Summer_Winback_2_3.png" data-mid="79092501" border="0"  src="https://freight.cargo.site/w/1000/i/5ee01ec5ff6908ca3d240d4debee3a9b6de86b6c98c3d176e9839e6855e2ed0a/Fairfax_Summer_Winback_2_3.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Automotive</title>
				
		<link>https://janetevans.com.au/Automotive</link>

		<pubDate>Mon, 03 Aug 2020 14:39:13 +0000</pubDate>

		<dc:creator>Janet Evans Copywriter</dc:creator>

		<guid isPermaLink="true">https://janetevans.com.au/Automotive</guid>

		<description>Automotive

Lexus
A luxurious, high-end book for new owners, delving into the past and future.



&#60;img width="5000" height="2917" width_o="5000" height_o="2917" data-src="https://freight.cargo.site/t/original/i/5740ec411cf884ba66d6a819b285cde593ebc6fb74824f298508131d52d8f610/Lexus_Welcome_2.png" data-mid="79148576" border="0"  src="https://freight.cargo.site/w/1000/i/5740ec411cf884ba66d6a819b285cde593ebc6fb74824f298508131d52d8f610/Lexus_Welcome_2.png" /&#62;
&#60;img width="5000" height="2917" width_o="5000" height_o="2917" data-src="https://freight.cargo.site/t/original/i/d7fd088b67af82a92a664a672fc3abab7fa653c0b678b11b6c772fdfacac75f5/Lexus_Welcome_1.png" data-mid="79148575" border="0"  src="https://freight.cargo.site/w/1000/i/d7fd088b67af82a92a664a672fc3abab7fa653c0b678b11b6c772fdfacac75f5/Lexus_Welcome_1.png" /&#62;
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Ongoing CRM to maintain customer loyalty.
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Skoda
How to promote a model that’s been around for a while, with lots of bang for buck. Dealers reported record sales as a result of the integrated campaign using a highly watchable technique and soundtrack.

TV&#38;nbsp; +&#38;nbsp; Online







&#60;img width="2480" height="2858" width_o="2480" height_o="2858" data-src="https://freight.cargo.site/t/original/i/b13d3bc6ba53045590925b50aa27d74268629ae7c00e0847fae8e5c97f565328/Skoda_Octavia_Scraper_Banners.png" data-mid="79085557" border="0"  src="https://freight.cargo.site/w/1000/i/b13d3bc6ba53045590925b50aa27d74268629ae7c00e0847fae8e5c97f565328/Skoda_Octavia_Scraper_Banners.png" /&#62;</description>
		
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		<title>TAB</title>
				
		<link>https://janetevans.com.au/TAB</link>

		<pubDate>Mon, 03 Aug 2020 13:07:51 +0000</pubDate>

		<dc:creator>Janet Evans Copywriter</dc:creator>

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		<description>TAB

Highly personalized 1:1 comms helped TAB punters transfer from their old app to the new one. 

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		<title>Jim Beam</title>
				
		<link>https://janetevans.com.au/Jim-Beam</link>

		<pubDate>Tue, 04 Aug 2020 12:31:35 +0000</pubDate>

		<dc:creator>Janet Evans Copywriter</dc:creator>

		<guid isPermaLink="true">https://janetevans.com.au/Jim-Beam</guid>

		<description>Jim Beam

There’s a time in the night when you need to round up your mates for a Jimmy. National TV supported by Facebook asked people to upload their own signals to the ‘Wall of Calls’ for 6-pack prizes.
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		<title>Web Content Videos</title>
				
		<link>https://janetevans.com.au/Web-Content-Videos</link>

		<pubDate>Tue, 04 Aug 2020 06:05:50 +0000</pubDate>

		<dc:creator>Janet Evans Copywriter</dc:creator>

		<guid isPermaLink="true">https://janetevans.com.au/Web-Content-Videos</guid>

		<description>Web Content Videos

ADT Security An important family member highlights the benefits of installing an ADT home security system.
















LIDA ‘60 Second Gets’ are educating prospective clients on the latest in marketing, data and CX, demonstrating LIDA’s holistic expertise.








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